Who
Jacob Bos (bossvlogger / bossvlogerson) is a leading content creator on TikTok, known for his charismatic live streams, authentic storytelling, and ability to connect with diverse audiences. As an entertainer and comedian, Jacob infuses his content with humor and charm, creating an irresistible connection with his audience, primarily women. With over 700k followers and 15 million post views (October/November 2024) on TikTok alone, Jacob creates engaging content that resonates with fans, fosters community, and drives results for brands.
What
The Cougar Crusade is a lifestyle brand celebrating women over 40 who boldly defy society’s outdated expectations of aging. Far from fading into the background, these women embrace their vitality, confidence, and independence, unapologetically rewriting the narrative of what it means to thrive after 40. Rooted in empowerment, self-expression, and meaningful connections, The Cougar Crusade inspires women to live life on their own terms—cultivating strength, passion, and resilience while breaking free from societal norms. It’s more than a brand; it’s a movement for modern women redefining age, identity, and relationships.
How
The name The Cougar Crusade came to Jacob Bos New Year’s Eve 2022 during a moment of reflection on his primary audience on TikTok. As a creator, he noticed a vibrant and engaged community of women over 40 who connected with his content and energy in a meaningful way. These women, often dismissed by societal norms as they age, embodied confidence, resilience, and a refusal to conform to outdated expectations. Jacob was inspired by their unapologetic approach to life and relationships, seeing them as leaders in their own right, on a journey to redefine what it means to thrive after 40. From this realization, The Cougar Crusade was born—a name that honors these women and celebrates their collective empowerment and individuality.
Why
Jacob Bos brings over 15 years of experience as a photographer and a passion for storytelling to this empowering movement. Driven by a dream to build a production studio that creates stunning images, captivating films, and meaningful stories, Jacob envisions a space where creators can bring their ideas to life. Through his work with The Cougar Crusade, he’s not only celebrating the confidence and individuality of women over 40 but also paving the way for other creators to thrive. His mission is to provide opportunities, resources, and a creative platform for individuals to produce impactful content, amplifying voices and fostering a community rooted in authenticity and empowerment.